Q.U.E.S.T boutique

Wednesday, 23 November 2011

Fashion Enter - Change of idea!

http://www.fashionenter.co.uk/
I went on a visit to fashion enter and after talking to Jenny and having lectures with her I have decided that I am going to adapt my idea for my business. Rather than buying in 30% of garments for my shop from concessions like Topshop and River Island I will get the Fashion Enter Factory to make them for me. That way I have the support of another company behind me and can design 100% of the stock sold in my boutique. However i will still buy in concessions like jewellery from Topshop.
I will join the company and submit my designs to them in London to be made and then sent to sell in my boutique in Bournemouth.
I also feel that as Jenny started up her own business, hires her staff, has factories and workshops and owns two boutiques it would be a good idea to use her company for my comparative business model report.

Tuesday, 22 November 2011

A possible Muse

I have a possible muse for my business.......... Kate Middleton!
She is the right age for my target market...........29 years old!

She always dresses elegant and in classic styles!

Very fashionable and on trend!

Constantly talked about for her fashion sense!

And recently she was seen in a Zara dress, which shows she shops in high street stores that are reasonably priced!

(Image found: http://fashion.telegraph.co.uk/)

Half Way!!

I am now at my half way mark with Tasks 1 and 2 complete and with my industry visit soon, hopefully Task 3 can be shortly completed. So far I have really enjoyed the process and I am excited to write the business plan to determine whether this would be a viable business prospect!

Monday, 21 November 2011

Paperwork

Our last lecture with Jenny was really good, she gave us examples of all the paperwork we would need for our business, including health and safety, production and costing methods (which I never knew until now):

Sales - Purchases - Direct expenses = Gross Profit
Gross Profit - Overheads = Net Profit

I feel that all of these added extra bits of evidence and information can help my business plan be as realistic as possible.

Sunday, 20 November 2011

My Competitors

River Island - They already offer some modern takes on tailoring and have introduced them into their stores in bright colours.

(Bright blue skirt with black waistband)

http://www.riverisland.com/

Browne and Daughters - Are a completely British company that supplies garments with a modern twist on precision tailoring.

http://www.browneanddaughters.com/

After looking closely into the modern tailoring already available in high street stores I have decided that these two companies are my main competitors. However Browne and Daughters are a little more expensive than my garments will be and River Islands garments are sometimes too colourful and over the top. Also the production of Browne and Daughters garments are 100% made in Britain which is what my business will be.

(Images direct from their websites, listed above)