My inital buisness idea

I want to be part of Fashion Retail and Sales as I find design and construction my strongest aspect of fashion. It is a very fast paced industry and I want to own a boutique so I can be my own boss and create and sell what I believe women want.
I feel the best way to start my business is to create a website, having limited stock of past collections and garments I have made, in order to establish myself and with a target market of 20-30 years old.

Online shopping is becoming increasingly popular, partially with women because:

-They spend more time shopping than men do.
-They find it more convenient and like to be able to compare prices and styles online.

It is a common fact that some women feel uncomfortable in what they wear and wish they were more confident to wear outrageous outfits and stand out more, but simply feel the styles available are not suitable for their style of clothing. Some women want an outfit that is a little different and on trend, but yet not covered in huge prints or with outrageous 3D sections.

With this unit I aim to create a brand that offers a solution for women that want to stand out more, but still want simple, elegant clothes with that subtle contemporary edge. This allows them to feel comfortable and gives them the confidence they want, using classic shapes and styles with a twist, creating something a little quirky.
I will:

- Create a web design
- Consider buying in stock from other companies
- Create a unique brand for my business
- Decide advertising strategies

As I want a commercial brand, I will create my style so that my business would slot into the high street, as well as being affordable and well made. The high street is a very competitive market; however I feel that there is a gap in the market for the specific style I am offering, as I believe it is original and unique to my business and something that women want.