Swot analysis of my business idea:
Strenghts - My Business idea is unique and wanted by women.
Weaknesses - It is a new business in a recession, with not a huge amount of 'seed money' and I am also aiming to slot into the high street, which is the most competitive market.
Opportunities - I will be working with the company Fashion Enter which could lead to offering me great opportunities in the future, for example, cheaper stands at 'Clothes Show live', advertising on their website and the possibility of putting my collections into other established stores.
Threats - There are many threats to my business, especially during the first year of production. These include my business not reaching its targets during the first year of sales. This leaves me with the decision that I need to find investors or close my business. There is also a strong chance that my competitors will be too much for my business to compete against as they are fully established business.
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