My New Idea!

The area of fashion that I want to be part of is Fashion Retail and Sales. My dream is to one day own my own Boutique that stocks all of my own creations, ranging from garments to accessories. I want to work within this area because I find design and construction my strongest aspects within fashion and it is a very fast paced industry that always keeps me interested. Also I would like to run my own business as I want to be my own boss and create and sell what I want and what I believe is what women what.
Therefore I need to create a business plan for my idea. I want to open a boutique that stocks my garments and creations; however I feel I may also need to buy in stock from other stores and designers to help bulk up my stock. The target market that I want to aim my business towards is women of 20 – 30 years old. Even though this is a very competitive market I feel my business is unique and there is a gap in the market, however I will still research into who my competitors are.
It is a common fact that some women feel uncomfortable in what they wear or feel that the new styles available for them are too over the top with patterns, colours or styles. Many women want an outfit a little different and that is still on trend, but not covered in huge prints or with outrageous 3D sections. With this unit I am to create a brand that offers a solution to women that want to stand out a little more, but that still want simple, classic, elegant clothes with that subtle contemporary edge. This allows them to feel comfortable and gives them the confidence they want, using classic shapes and styles with a twist, creating something a little quirky. Also within this I want to create classic tailoring with a modern edge to make it a little different from standard ‘work wear’ and make it more appealing to younger customers.
For this unit I will create a business plan for my hypothetical business and the first thing I need to do is create a brand for my business and after sourcing all my market research I will work out ways that I can promote and advertise my business and include images and examples of this, especially as Boutiques are taking a hit in the recession.
As I want my brand to be commercial, affordable and of great quality, I will create my style so that my business would slot into the high street. I understand this is a competitive market however I believe it is something that women want and is original and unique to my business.